Radio Can Help Your Business
What radio advertising can do to help your business:
· change people's attitudes and perceptions of your business
· provide basic information such as your contact details and website address
· increase sales by telling potential customers about your product or service
· tell customers about changes to your service, new product launches and improvements
· increase your short-term sales with a specific one-off message - informing people of a special offer or a particular benefit of your product
· prompt specific action - perhaps getting customers to visit your premises or website, or use a discount voucher by a specified time
· remind existing customers about your business
· help to create or develop a distinctive brand for your business to help you stand out from your competitors
· make your business first choice for customers, ahead of your competitors
· generate awareness of your business
· develop a particular market niche or position
Advertising doesn't always need to be about sales and marketing. You can also use it to:
· recruit staff - a recruitment advertisement should also be a chance to promote your business.
· source suppliers and contractors - this also helps to position your business as active and expanding.