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Radio Can Help Your Business

What radio advertising can do to help your business:

change people's attitudes and perceptions of your business
provide basic information such as your contact details and website address
increase sales by telling potential customers about your product or service
tell customers about changes to your service, new product launches and improvements
increase your short-term sales with a specific one-off message - informing people of a special offer or a particular benefit of your product
prompt specific action - perhaps getting customers to visit your premises or website, or use a discount voucher by a specified time
remind existing customers about your business
help to create or develop a distinctive brand for your business to help you stand out from your competitors
make your business first choice for customers, ahead of your competitors
generate awareness of your business
develop a particular market niche or position

Advertising doesn't always need to be about sales and marketing. You can also use it to:

recruit staff - a recruitment advertisement should also be a chance to promote your business.
source suppliers and contractors - this also helps to position your business as active and expanding.

 

Forecast by NWS