· Radio can reach on-the-go consumers!
· Radio allows you to establish a special relationship with consumers.
· Radio can cost-effectively break through the lines of media bombardment.
· Radio's on-location remote broadcasts are both powerful and profitable.
· Radio's unique, specialized formats allow you to target your best prospects.
· Radio reaches prospects closest to the point of purchase.
· Radio can bridge the gaps left by other media options.
· Radio provides unique specialized on-air promotions.
· Radio is king for establishing top-of-mind-awareness.
· Radio can influence new markets and prospects.
· Radio can complement other advertising platforms.
· Radio's listenership remains strong, while time spent with other media declines.